Some quick observations about the world of self e-publishing, now that I’m two weeks into this whirlwind adventure:

1) 45% of sales are from Amazon

2) 40% of sales are from iTunes (my understanding is that this near-even split between Amazon and Apple is atypical; usually the Amazon #’s are significantly higher than the Apple #’s)

3) 10% of sales are from Barnes & Noble

4) 5% of sales are from Smashwords (although, in fairness, Smashwords is #1 so far in terms of free downloads of the sample excerpt)

5) about 15% of my Facebook friends have “liked” the book’s Facebook page so far

6) about 20% of the 500 or so people I sent a broadcast email to have opened and clicked through on that email to check out the book

7) about 5% of my LinkedIn contacts have responded to my announcement of the book there

I have no idea how “typical” any of these numbers are, or what “benchmarks” might be emerging in this new arena.

One non-bullet-pointed anecdotal observation: while it’s been pretty fun logging in every morning to check my sales, I must admit that what’s been even more gratifying are the responses I’ve gotten from readers. I’m not sure how other people do it, but when I write I imagine a sort of “ideal reader,” someone who pays attention, and is passionate, enthusiastic, and honest in his/her appraisal of my work.

Readers like that mean everything to me and I’ve been blessed with many of them so far in these early days of BALLARD motor court.

Advertisements